Upgrade your skincare routine with the proper face serum!

SERUM ορός, σέρουμ, σερουμ

By now, we all know the 3 basic skincare commandments:

  1. Don’t go to sleep with your makeup on.
  2. Always moisturize.
  3. Use SPF like your life depends on it

But there’s a new complexion mandate you might not be as familiar with: use a serum.

That’s a fact; adding serums to our skincare routine has made the biggest difference to the way our faces look and feel. Not convinced? Allow us to persuade you further. Here are 4 big, beautiful benefits to adding a serum to your skincare routine.


  1. They work.

Serums are all killer and no filler, containing the highest concentration of active ingredients that you can get without a prescription. Compare—cleansers and moisturizers usually contain between 5 and 10% active ingredient, whereas serums can contain up to 70%. This means that you’ll actually get results, whether you’re looking to even tone, reduce fine lines, brighten, firm or get rid of dark spots.


  1. Zero fillers.

If you have sensitive or breakout-prone skin, you know how important avoiding cheap occlusive agents (like mineral oil and petroleum) can be. Because serums are especially designed to be delivery systems, they don’t contain any of those. Their goal is to make sure that their fancy active ingredients (peptides, stem cells, vitamins and beneficial minerals) get past the outer layer of your skin and deliver their greatness deep down, so anything that could get in the way of that mission is left out of the cocktail entirely. The result? A pure, potent skincare potion.


  1. Fewer breakouts.

People with acne-prone skin, rejoice! Unlike traditional moisturizers (which can leave a pore-blocking layer atop the skin), serums have a watery consistency—and many are, in fact, water-based instead of being oil-based. This means they absorb much faster without any breakout-encouraging residue left behind. It’s the miracle we’ve been waiting for!


  1. A less oily complexion.

It happens to us on the regular: when our skin gets oily, the last thing we want to do is moisturize and add more fuel to the grease-fire. But then our sebaceous glands go bonkers, overproducing oil to try to compensate for what it feels like is chronic dryness. So our attempts to make our skin less oily actually end up making us oilier! Where will the madness end?

That’s where serums come in. Far lighter (and faster to absorb) than moisturizer, they keep your skin hydrated without contributing to that greasy feeling that we all hate so much. And because you’re keeping hydrated, your skin won’t go nuts overproducing sebum—thus making you less oily in the long run.


Glycolic Acid : Why your skin needs it

For those looking for younger, fresher skin that’s free or dryness or acne, a glycolic acid serum just might be ticket. Glycolic acid is a natural exfoliant that gently sloughs off dead skin cells. Over time, glycolic acid can literally slough off the top layer of skin and reveal the younger, fresher skin beneath. Because of its exfoliating abilities, glycolic acid is an excellent tool to use for its anti aging properties. It also helps to control acne and balance the skin’s PH.

Glycolic acid is a naturally derived product, so it’s usually considered an excellent choice for those who are looking for a natural solution to their skin care needs. One of the main benefits of the glycolic acid serum is that while most products must be washed off, you can apply a serum and leave it on .Your skin benefits over a longer period of time from the serum.

If you are truly troubled by your skin and you don’t see that the other skin care products you are using will work, a serum can provide additional benefit to your skin in a substantial and long-lasting way.

After doing your own research, we recommend you to have a look here.


Irene Diamantopouloy,
Effective Marketing of Beauty Products & Services


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